Mascot Marketing Center

The Power of the Fast Food Mascot Walk into any KFC and Colonel Sanders stares back at you from the bucket. Hear the Taco Bell chihuahua's voice and you are immediately transported to the 1990s. These are not just marketing...

Few marketing tools turn heads quite like a giant walking slice of pizza or a beaming, oversized strawberry. Food mascots tap into something universal: everybody eats, everybody has a favorite snack, and almost nobody can resist smiling at a costumed...